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Articles Found

How a B2B marketer used customer case studies and industry benchmarks to shorten sales cycles and increase conversions.
Kenneth Turner
•
July 23, 2025
How to use micro-conversions to evaluate video campaign health and optimize towards main objectives.
Emily Hall
•
July 26, 2025
Advice for creating modular creative assets that can be recombined to produce diverse social content quickly.
Gregory Brown
•
August 08, 2025
Tips for creating a consistent content brief template that speeds up production and ensures alignment with strategic goals.
William Thompson
•
July 21, 2025
Approaches for using sales feedback loops to inform B2B content priorities and ensure assets support real customer conversations.
Kevin Green
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July 18, 2025
How to build a repeatable framework for evaluating influencer partnerships based on sales, engagement, and fit.
Steven Wright
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July 26, 2025
How to implement email governance playbooks that define acceptable personalization, testing protocols, and escalation procedures to maintain program integrity.
Christopher Lewis
•
July 14, 2025
Best approaches to verify influencer follower authenticity and prevent deceptive advertising claims.
Edward Baker
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August 06, 2025
Practical guidance for creating digestible analytics reports that communicate email performance to stakeholders with clarity.
Sarah Adams
•
July 29, 2025
Using Customer Lifetime Value Segmentation to Prioritize Resources for High Impact Retention.
Jerry Jenkins
•
July 31, 2025
Tips for using platform analytics to identify optimal audience segments for tailored messaging.
Paul Johnson
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August 06, 2025
How to map influencer audience overlaps to avoid redundant reach and maximize exposure across distinct customer segments.
Charles Scott
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July 21, 2025
How to design media attribution windows that reflect realistic consumer decision timelines across product categories.
Aaron White
•
July 26, 2025
Analysis of a multi-channel creatives rotation strategy that preserved freshness and improved campaign performance while reducing ad fatigue among target audiences.
Eric Ward
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July 19, 2025
How to design a marketing strategy that uses data-backed narratives to persuade stakeholders and secure strategic investment.
Scott Morgan
•
August 03, 2025
Strategies for running compelling contest and giveaway campaigns to increase podcast engagement and shares.
Matthew Young
•
July 14, 2025
How to operationalize shared measurement standards with partners to ensure consistent programmatic performance reporting across vendors.
Wayne Bailey
•
August 08, 2025
Crafting micro-influencer collaborations that feel authentic and fit naturally within niche community contexts.
Charles Taylor
•
July 19, 2025
Creating a campaign creative prioritization method to focus resources on the highest-potential assets based on historical performance and tests.
Nathan Reed
•
July 18, 2025
How a grooming brand used barber partnerships, educational content, and trial packs to accelerate first-time purchase rates
Mark Bennett
•
August 12, 2025
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